A Merit-Based Shopping Platform.
Time Left to Invest
$500 minimum investment
HIGHLIGHTS
ONBLi is shopping simplified. With some questions and a few clicks, ONBLi will automatically find the top products for you based on your specific criteria.
Meritocracy-based shopping algorithms help consumers start finding and stop searching.
$110.6 million in forecasted revenue by 2025.
Designed by sellers for sellers.
Led by alumni from Amazon and E-commerce experts.
$500
Minimum Investment
$1,000,000
Maximum Investment
Mar 31, 2023
Deadline
Regulation A
Type of Security
$0.50
Price per unit (2 shares plus 1 warrant)
Distributors, brands, and investors over $20k.
Online Shopping, simplified
Don’t spend hours searching for the products again. With some questions and a couple clicks, ONBLi will automatically find the top best products for you based on your specific criteria - in minutes.
PROBLEM
Why create a better online shopping platform?
Over the last ten years, top E-commerce platforms have often changed for the worse, primarily for Sellers and Vendors. As customers, we usually love the convenience of 2-day shipping and an expansive selection of products. However, sellers heavily dislike E-commerce platforms aside from their own direct-to-consumer websites. Sellers encounter issues such as continuous depleting margins, complex E-commerce platforms, high advertising costs, a lack of customer data, crippling inventory allowances, and unfriendly selling policies. If sellers dislike or even hate top E-commerce Platforms, such platforms are destined to fail.
Amazon fees
Limited/lack of control
Fulfilled by Amazon (FBA) dependency
Increase sales from high traffic channel
Acquire new customers
One-stop marketplace
Name recognition
Great for used products and antiques
Sell anything
Policy restrictions
Higher seller fees
Some niches are extremely competitive
Very wide exposure
High retail credibility
Low investment
Low profitability
Listing discrepancies
Very difficult to be the marketplace best seller
Seller Complaints on Top E-commerce Platforms
Counterfeiting
Sellers in top E-commerce marketplaces too often must fight with other sellers who counterfeit their products and sell them for lower prices. Hurting the brand’s reputation with knockoffs of inferior quality.
Power Imbalance in Total Sales
Most sellers are fearful of having an imbalance in total sales on a volatile and complex E-commerce platform that could suppress their brand or products at any time.
Profitability
Independent studies have shown that 90% of brands selling on top E-commerce platforms have a 45% lower margin than those that sell primarily via their own Direct-to-Consumer (DTC) website.
Lack of Control Over Customer’s Experience
Most sellers complain about their inability to communicate with their customers freely and transparently on top E-commerce platforms, hindering their ability to add actual customer value.
Pricing
The presence of third-party sellers often undermines the brand’s ability to maintain consistent pricing across their channels.
Unfair Suspensions Based on Performance
Our studies show that 99% of sellers have been unfairly punished, suppressed, or suspended from an E-commerce platform that too often employs overseas staff to review and deal with seller suppression and policy violations.
OPPORTUNITY
A merit-based platform that can take on giants
According to Shopify Analytics and Trending Statistics, global E-commerce sales are expected to total $5.5T worldwide in 2022 and grow to $7.39T by 2025, a 25% increase in three years.
According to Insider Intelligence, the US will likely generate $1.06T of those sales in 2022, an increase of 12% from the previous year and likely to grow at a rate of 16.1% per year on average over the next three years.
Insider Intelligence also states that in 2022, Amazon will dominate nearly 40% of all E-commerce sales in the USA, with a growth of 15.3% from the previous year.
In 2021, the H&PC + Beauty category generated nearly $31 billion, or 8% of total Amazon sales, with a 26%, or $7.8 billion, YoY increase (2020 H&PC + Beauty = $23 billion), according to Retail Beauty.
With such an increase, we expect the quality and seller affinity of E-Commerce giants such as Amazon will continue to decrease, creating a seller exodus from the platform in search for E-commerce alternatives, including the expansion of owned DTC websites by 2025. However, while this may be advantageous for macro-brands, medium and small businesses that offer complementary products or alternative options to customers will require and rely on E-commerce marketplaces to reach them.
At ONBLi, we believe our customer and seller-focused algorithms will showcase an alternative to traditional and cannibalistic E-commerce giants. With the vast product selection of such giants, information overload will make product purchasing more intricate and labor intensive. At the same time, our merit-based shopping experience will simplify such process and limit those brands with limitless funding from appearing more often in front of the customer, giving all products and brands a fair chance.
Amazon is expected to increase its market share to 48% in 2022 for all US E-commerce purchases. However, as the market hits a plateau at $1T in E-commerce sales in 2022, Amazon is also expected to get more aggressive to maintain the level of growth and profitability they have had year over year (YoY). Therefore, sellers should also expect to have higher customer acquisition costs and more expensive customer retention. Moreover, as the brands realize Amazon is no longer profitable, they will flee to alternative E-commerce platforms that are more aligned to their values, audience, and pricing model.
Although Walmart, Target, and eBay may be prominent for cost-conscious consumers, many brands will refuse to venture into those channels as they may be fearful of losing their brand equity and market position.
Although Walmart continues to grow in the E-commerce space, 66% of its sales (2021) are still heavily inclined toward the Grocery and Consumable categories. Beauty, Health and Personal Care (wellness), and Fashion present an excellent opportunity for E-commerce alternatives due to their high DTC affinity over the last five years. And while Best Buy’s market share in the Consumer Electronics category is substancial, they lack the desire and market penetration to carry the product selection necessary to compete with Amazon.
ONBLi is simplifying shopping.
SOLUTION
Our merit-based shopping app is a part of the new era of online experiences.
FiNDiNG TECHNOLOGY
FINDS RESULTS BASED ON
MATCHiNG TECHNOLOGY
MATCHES YOU ONLY WITH
Moreover, we have paired our “FiNDiNG TECHNOLOGY” with our most seller and customer-centric advertising platform in the world, our “MATCHiNG TECHNOLOGY.” Such an advertising platform will only suggest products that are complementary to those found and selected through our “FiNDiNG TECHNOLOGY.” You will never be shown products in the same genre again, only those that complement your discovered product will be shown to you, adding a more altruistic platform that is not incentivized to generate clicks and prolong customer searching habits. Instead we are committed to helping our customers FiND what they are looking for while showcasing complementary accessories and services to such products and services.
At the heart of ONBLi, we have developed a merit-based algorithm named “FiNDiNG TECHNOLOGY” that intuitively suggests three products based on your answers on the basis of needs, wants, and budget. “FiNDiNG TECHNOLOGY” will select not only the best questions to lead to the easiest or most prominent way to really know what you need, want, and can afford, but it will also pair you with products that also fit your historical purchase behavior. In other words, the more you purchase through ONBLi, the better product and service recommendations you will get. Additionally, the algorithm is not incentivized by “Ads” or “Sponsored Products.” Instead, it is incentivized by your answers given, your purchase history and compatible products to your purchase history.
ONBLi’s differentiating values
Always merit-based to provide the best FiNDiNG results.
THE MERITOCRACY MODEL
According to Merriam-Webster, “Meritocracy” is a system, organization, or society in which people are chosen and moved into positions of success, power, and influence based on their demonstrated abilities and merit. At ONBLi, not only do we believe this concept wholeheartedly, but we live by it. Our platform is designed to avoid showcasing products that have all the funding to get on the first page of your search, because we have no keyword-driven algorithms. Your products and services are found based on your answers given, your purchase history, and compatible products with your purchase history.
We do not have a search engine: we have “FiNDiNG TECHNOLOGY” so advanced that it will not only provide you with the best questions to avoid redundancies and prolong search results, but quickly identify who you are, your purchase history and habits, and compatible products as well as services that fit your needs, desires, and budget. In other words, if you are looking for a computer keyboard, ONBLi will suggest an Apple-compatible product if you recently purchased a MAC or have indicated you prefer Apple products, and avoid non-compatible Apple products.
“MATCHiNG TECHNOLOGY” is our advertising platform that suggests products that are complementary to those found and selected through our “FiNDiNG TECHNOLOGY.” You will never be showcased products in the same genre again, only those that complement your found product, adding a more altruistic platform not incentivized to generate clicks and prolong customer searching habits. Instead we are committed to helping our customers FiND what they are looking for while showcasing complementary accessories and services to such products and services.
WARRANTY OFFERINGS
Unlike other E-commerce retailers, who offer extended warranties through third-party sellers, at ONBLi, we are part of the larger umbrella of MHHC Enterprises Inc., which is well positioned in the industry by offering a variety of warranty coverage plans for all of your beloved purchases. Warranties are offered for items for any home activity, from cooking to working to relaxing. To help protect your irreplaceable time, we also offer hassle-free Onsite Coverage Services for select products.
MADE FOR SELLERS
We believe in the power of a seller platform made for sellers by sellers. Other marketplaces pride themselves on being customer-centric, yet, treat their sellers extremely poorly, and seller dissatisfaction continues to rise. At ONBLi, we offer a flat platform fee, helpful analytics, better communication between sellers and customers, more transparency, and lower referral fees.
MATCHiNG TECHNOLOGY
FiNDiNG TECHNOLOGY
ONBLi is currently developing our first-stage prototype of the app, while also FiNDiNG key partnerships to continue developing our complex offerings.
ONBLi at a glance
TRACTION
A TEAM OF “PATH-BREAKERS”
Founded by innovative leaders in the online retail industry. As industry practitioners, our team knows all other platforms’ struggles, strengths, and weaknesses firsthand, and we are proud of what we have created. We have put customers, sellers, and advertisers first, without sacrificing or diminishing the concept of meritocracy.
INDUSTRY PARTNER
MHHC Enterprises, Inc.’s clients market the products to their customers and do so with confidence based on our customer service and tradition of delivering results. MHHC Enterprises, Inc. continually sets new standards for point-of-sale productivity by offering one of the industry’s finest ESP sales training programs. Our training staff shows your sales associates how to incorporate the program into your existing sales process successfully. There is a minimum risk for claim payments to clients who sell Extended Service Contract plans. All contractual liability lies with the administrator, and there is no capital investment required by the client. The administrator handles all administration and provides your customers with superior service during all business hours.
GROUND-BREAKING TECHNOLOGY
There are multiple sets of revolutionizing technologies that have been created over the last two years of research and development. Starting with our previously mentioned FiNDiNG TECHNOLOGY (a merit-based product and service finding algorithm), followed by our MATCHiNG TECHNOLOGY (an advertising platform that promotes complementary products and avoids cannibalism). We have built a customer behavior purchasing algorithm powered by AI called “CHB,” or “Customer Historical Behavior,” that predicts your future purchase behavior based on your historical purchasing patterns. We have matched this technology with our customer selection pattern algorithm powered by AI called CJR, or “Customer Journey Recognition.” This technology recognizes customer aggravations and attrition on the FiNDiNG TECHNOLOGY, changing the questionnaire sequence and question selection to lead the customer to a faster, more successful journey and product display.
Revolutionizing the $5.5T Global E-commerce market with ONBLi
BUSINESS MODEL
While Amazon, JD.com and Alibaba dominate E-commerce globally, at ONBLi, we believe that sellers have limited options to promote their products and services other than the three mentioned above. Unfortunately sellers, brands, and service providers are at the mercy of these platforms, and we are committed to changing the narrative of how customers currently search for and find products and services.
It is in our strategy to start our journey in North America from 2023-2026; by 2027, we will have the capability to expand into Europe; and by 2030, we expect to be present in South America, Australia, and South East Asia.
COMPETITORS
Pros and Cons among our competitors for Sellers and Buyers
(we have only included E-commerce marketplaces)
Click arrows below to learn more…
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Increase sales from a high-traffic channel: Amazon draws nearly 2.4 billion combined desktop and mobile visits a month, which is a lot. Be aware that the more eyeballs you attract, the higher the competition and the higher the customer acquisition cost.
Acquire new customers: Nobody visits Amazon searching for your store; instead, most searches are done through keywords. This allows unknown brands to get in front of customers, and it also opens up powerful brands to own their own set of keywords.
Many people prefer shopping via the one-stop-shop Amazon marketplace: Amazon’s strength is in its numbers and product selection. This is as true for online marketplaces as it is for real-world examples like farmer’s markets, shopping malls, and food trailer parks.
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Amazon fees: Setting up shop on a marketplace can potentially supercharge your sales. Still it also exposes you to another cost center: marketplace fees, referral fees, advertising fees, refund or damage fees, fulfillment fees, prep fees, administrative fees, and many more.
Limited or lack of control: Amazon does exist to help sellers, but also to help itself. They want the focus to be on the products, not the sellers. And that means they might restrict the degree to which you can brand your presence, communicate with customers, and dictate what items you can and cannot sell, including pricing. Additionally, Amazon actively controls brands and product content, forces sellers to lower product pricing to be more competitive, and allows third-party sellers to often pollute the product detail page, undermining the brand pricing position.
Fulfilled by Amazon (FBA) Dependency: Amazon is almost forcing sellers to use Amazon’s fulfillment solutions to win customers. This allows Amazon to maintain branding inventory control, punishing brands that want to have a better customer experience by shipping products themselves.
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Name recognition: If you have internet access, then you’ll know who this marketplace giant is. In 2019 eBay was reported to have 180 million active users. According to recent reports, that number has dropped to 135 million as of Q3 2022.
Great for used products and antiques: eBay is a great option if you are hunting for a bargain on used, but branded products. Unfortunately, it is not the most sought-after platform for new products.
Sell Anything: You can buy and sell all kinds of products and services on eBay (minus restricted or illegal items, of course). No matter your niche, an audience on eBay is waiting for you. Books, electronics, clothing, handmade items, auto parts… the list goes on and on.
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Rule and Policy Restrictions: On eBay, you're operating under a set of enforced rules, and you don't have nearly as much control over certain aspects of your business, like your return policy. You'll need to operate within the specific systems that eBay has set up to handle certain things, like returns, refunds, customer service, and more.
High Seller Fees: Fees are one of the main factors discouraging E-commerce sellers from expanding to eBay. If your profit margins are very low, you might not benefit from selling certain products, especially when there's lots of competition for that specific item.
Much Competition in Some Niches: Many sellers will likely encounter discouragement when selling their products, as prices tend to be very competitive on this platform. Furthermore, eBay is well known for finding bargains in niche categories, which will likely further your obstacles to not only getting in front of customers but always being profitable.
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Wide exposure: As of August 2022, Walmart’s reports show approximately 344 million customer visits per month, establishing it as the second-most trafficked E-commerce marketplace in the US. However, be aware that over 60% of E-commerce sales are in the grocery and consumable categories.
Retail credibility: Walmart has been in business for a very long time, which is an appealing feature for sellers who understand and value their brand’s equity.
Low startup investment: When you invest as a seller at Amazon or eBay, you pay monthly charges, whereas, at Walmart Marketplace, you only pay a certain amount of money when you start a sale on your products. Furthermore, the amount depends on the category of products you choose to avail yourself of the sale on.
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Low profitability: The Walmart marketplace has the reputation of being one of the most cost-effective marketplaces. That’s how the customers are in the billions. However, for a seller to sell a product at a minimal price, it reduces the chances of a bigger profit margin. Hence, a seller must wait for a large number of products to see a profit. And selling more products will only happen when you have high visibility among the customers.
It is difficult to be the best seller in the marketplace: Walmart believes in selecting only the best sellers to be a part of Walmart.com. If you have a credible sales history and a transparent track record, you are eligible to be selected by the Walmart marketplace, but if you are unable to prove your worth, your application will be rejected.
Competitive Listing Discrepancies: Despite the lack of competition, there's one particular problem facing Walmart Marketplace: listing discrepancies. Product listings are sometimes prioritized on a “first-come, first-served” basis. That means that if you're offering a product at the same price as a competitor's, Walmart will automatically list the vendor who applied first. And it's not just about who came first. It's about the price.
The ONBLi Advantage…
Shopping Simplification
01
Customers can now FiND products and services easier and in a fraction of the time.
Curated product and services results
02
Product selection is the way humans normally shop.
Fewer and more transparent selling fees
03
Sellers will be able to understand and review their simple and lower fees better than in any other marketplace.
On average, sellers will be able to retain 55% or more of their sales vs the 5 to 32% other marketplaces offer.
Better Margins
04
More control on customer service and interaction
05
You control your price, returns, shipping and customer interactions.
Legitimate and more realistic reviews
06
On average, sellers will be able to retain 55% or more of their sales vs the 5 to 32% other marketplaces offer.
Sell in multiple categories
07
If you are a manufacturer and/or brand owner, there is no reason why you should be denied the opportunity to sell your products. All product compliance and restrictions still apply.
Better inventory management
08
Control your inventory quantities manually or through EDI integration.
Advertising platforms using a non-cannibalistic approach
09
If you are a manufacturer and/or brand owner, there is no reason why you should be denied the opportunity to sell your products. All product compliance and restrictions still apply.
Clear and less restrictive terms and policies
10
We all know how difficult it is for other marketplaces to do business in today’s environment. At ONBLi, we are committed to ensuring sellers are not given the runaround to add, sell, and promote their products.
Vision & Strategy
We believe that customers want to simplify their shopping experience and sellers deserve another E-commerce marketplace to diversify their sales and increase their margins. Whether a brand wants to merge, acquire other brands, be acquired by a multi-national conglomerate or simply sell its goods and services, we want to be a valuable partner and vehicle to get those products in front of the customer. We also believe our algorithms are positioned to truly be customer-centric and seller-friendly, and our people and our values will ensure that happens both in the short and long term.